CRM & Loyalty
Membership identification by mag or smart cards
Multiple membership profiles with one single card
Multiple loyalty measuring algorithms
Voucher redeeming and validation
Support for generic, limited and one-off promotion codes
Account management (corporate B2B)
Support for referral schemes
Form to quickly capture initial customer data with configurable questions
Storing of detailed customer data records including purchases, refunds, questionnaire replies, notes…
Automatic customer creation and standard attributes at transaction (theatre mode)
Questionnaires & opinion polling
Interface to allow manual input and file import of customer data and lists (partner schemes)
Personalised periodic schedule email newsletter template (HTML or link)
Email statement of account / membership / loyalty status
Setting up of filters and criteria to segment customers into groups
Direct e-mail campaigns to be sent to specific customer groups or entire database
SMS direct mail and promotion management
Export of customer data files to produce mail shots and labels
Black list management